Amisha Singh has always loved clothes, styling, and the little ways fashion can make you feel more like yourself. As a lifestyle creator, she spent years discovering different styles, trends, and brands. But somewhere along the way, she realised she kept coming back to the same kind of clothing, beautiful Indian wear that feels effortless, comfortable, and actually fits into everyday life.

And that’s where the idea of Amivastra began.

For Amisha, fashion was never meant to be about clothes you buy for one occasion and then forget about. She wanted to create pieces you genuinely live in, the kurti you wear to work, pack for a weekend away, style five different ways, and somehow still reach for months later.

Amivastra is an extension of Amisha’s own wardrobe and her personal approach to fashion: easy, versatile, feminine, and rooted in Indian wear.

Most importantly, she believes that looking good shouldn’t mean compromising on comfort, and good quality shouldn’t have to come with an unreasonable price tag!

Amivastra is her love for Indian fashion, made wearable for everyday life!